Veson Nautical, LLC

  • Content Marketing Specialist

    Job Locations US-MA-Boston
    Posted Date 4 weeks ago(6/21/2019 1:34 PM)
    Job ID
    2019-1062
    # of Openings
    1
    Category
    Marketing
  • Overview

    As the Content Marketing Specialist at Veson Nautical, you will play a foundational role in the growth and success of our business by creating consistently compelling content that resonates with audiences at all stages of the sales cycle and supports Veson’s broad marketing initiatives.

     

    About Veson Nautical

     

    Veson Nautical is the leading provider of the software solutions that propel maritime shipping. For over 15 years, Veson Nautical has continuously raised the standards for innovation within the industry, in partnership with its portfolio of over 250 of the world’s leading buyers and sellers of marine freight. As an integral part of a dynamic industry that underpins 90% of the global economy, Veson offers unique opportunities for driven individuals to interact with and solve problems for some of the largest and most diverse companies in the world.

     

    Veson Nautical Offers

    • Competitive compensation
    • Four weeks of vacation to start plus 11 holidays
    • Generous health, dental, life, and disability insurance
    • Flexible Spending Plan + $250 employer contribution
    • 401K + 4% employer match
    • Health club membership subsidy
    • Transportation benefit worth $90.00/month
    • Free Tuesday and Friday lunches
    • Friendly, informal work environment
    • Office in Boston’s Back Bay
    • Cold brew on tap
    • Popcorn machine 
    • Summer Fridays 

     

    To Apply

    To apply for this role, please submit:

    • Resume
    • Cover Letter
    • Writing Sample (professional/non-academic preferred)
    • Design Sample optional, but encouraged

    Please submit your resume through this online portal, and email your cover letter, writing sample, and design sample (if applicable) to hr@veson.com.

     

     

    Responsibilities

    The Content Marketing Specialist position is a fantastic opportunity for a candidate who is excited by the idea of making a material impact on a growing team within a global, market-leading organization. Reporting to the Marketing Manager, the Content Marketing Specialist will:

    • Develop compelling content of all forms (written, visual, and multimedia), thoughtfully crafted to expand the company’s inbound marketing strategy and generate quality sales leads.
    • Maintain a steady output of materials to the market, including but not limited to inbound campaign content, website copy, commercial collateral, blog posts and articles, case studies, product and company positioning, social media posts, and more.
    • Mange a content calendar to support and grow Veson’s content strategy in alignment with broader marketing initiatives.
    • Collaborate with both internal and external stakeholders and stay up-to-date on industry trends to understand the needs of our audience in order to develop content that will resonate and catalyze action.
    • Maintain brand tone and voice across all digital and print materials.
    • Assist the commercial team with RFP responses and proposals as needed.
    • Explore and implement content marketing best practices to facilitate departmental scalability and efficiency.

    Qualifications

    • 3+ years’ experience in a B2B marketing role; marketing experience in complex enterprise software, financial services, trading, or similar is strongly preferred
    • Superior writing skills, applicable to varied formats, styles, and tones
    • Impeccable spelling and grammar, including a defensible position on the Oxford Comma.
    • Graphic layout skills and an eye for design
    • A passion for compelling storytelling and narrative flow
    • The ability to identify and target specific personas at various stages of the sales cycle, and translate complex technical concepts and business objectives into clear, compelling narratives
    • Exceptional organizational skills; the ability to successfully manage and navigate multiple projects at once, and exacting attention to detail
    • A proactive “can do” demeanor – a history of taking initiative on tasks both strategic and routine with a sense of urgency
    • Reliability, professionalism, and polish
    • A genuine team player and relentless learner
    • Strong proficiency in systems and tools, including but not limited to: Microsoft Office, CMS (Wordpress preferred), CRM (Salesforce preferred), and Pardot. Adobe Creative Suite is a plus
    • Knowledge of best practices for inbound marketing campaigns, lead generation, social media marketing, and email marketing. SEO/SEM/PPC experience is a plus
    • Bachelor’s degree required; degree in Marketing, English, Business, or related preferred

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